Media & Background

Use these tools to help garner media and press coverage for the Wildfire Prevention issue.

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Smokey Bear Quick Facts

Use this fact sheet to reference quick facts pertaining to Smokey Bear’s appearance, history, and other FAQs about Smokey.

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PSAC Overview

Learn to navigate the Ad Council’s online fulfillment website, PSA Central, to order Smokey Bear PSAs for your local media outlets.