Media & Background

Use these tools to help garner media and press coverage for the Wildfire Prevention issue.

SmokeyFacts

Smokey Bear Quick Facts

Use this fact sheet to reference quick facts pertaining to Smokey Bear’s appearance, history, and other FAQs about Smokey.

PSACentralOverview

PSAC Overview

Learn to navigate the Ad Council’s online fulfillment website, PSA Central, to order Smokey Bear PSAs for your local media outlets.