Campaign Background

Use these tools to help garner media and press coverage for the Wildfire Prevention issue.

sc of 80th bday campaign background

Smokey Bear - 80th Birthday Campaign Fact Sheet

Use this fact sheet to reference the background of this PSA campaign on this 80th birthday year, including information on audience and social channels


Smokey Bear Quick Facts

Use this fact sheet to reference quick facts pertaining to Smokey Bear’s appearance, history, and other FAQs about Smokey.

Social Copy

80th Birthday Social Copy

To spread the word about Smokey Bear’s 80th birthday celebration on social media, we have provided suggested copy to use with any of the campaign assets available on our campaign toolkit. 


Smokey Bear Costume Guidelines

Follow these costume guidelines to make sure Smokey Bear is properly attired at all events.


Access Ad Council PSAs

Learn to navigate the Ad Council’s website to order Smokey Bear PSAs for your local media outlets.