Welcome Wildfire Prevention partners to the Smokey Bear Toolkit!

This toolkit has been developed for your benefit and is intended to support your efforts in promoting the wildfire prevention campaign. This toolkit includes a variety of resources for you to use in sharing the wildfire prevention message on social, as well as organizing, planning and promoting local events. Many assets are downloadable and print-ready for your easy use. Highlights include hand-outs for wildfire prevention events, children’s activities, social media content and best practices. For historical PSAs, please reference Smokey's History Timeline.

We hope that you will find the toolkit to be useful in your promotions. Should you have any questions about the Toolkit and its contents, please direct them to Trace Danicich, Campaign Lead at the Ad Council (tdanicich@adcouncil.org).


Trace Danicich
Campaign Lead
The Ad Council

Amanda Scott
National Wildfire Program Manager
USDA Forest Service

Sheridan Davis
Communications Director
National Association of State Foresters