Help us celebrate Smokey and raise awareness of wildfire prevention. The PSAs on this toolkit are available for you to use free of charge.

See guides below for how to access and place PSAs.

How to Access Ad Council PSAs


Instructions on how to download broadcast quality versions of the campaign PSAs.

How to Get PSAs Placed

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Tips from the Ad Council on how to engage local media relationships about the campaign and secure donated placements for prediabetes awareness PSAs.

Media Outreach Language

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Recommended language to use when engaging local stations and media outlets about the campaign and explaining why the issue is so relevant in your local community. Can be used in emails, letters, or to inform phone calls.