Campaign Background

Use these tools to help garner media and press coverage for the Wildfire Prevention issue.

SC of Smokey Bear fact sheet

Smokey Bear Campaign Fact Sheet

Use this fact sheet to reference key information about the Smokey Bear PSA campaign, including its background, target audience, and social media channels.

SmokeyFacts

Smokey Bear Quick Facts

Use this fact sheet to reference quick facts pertaining to Smokey Bear’s appearance, history, and other FAQs about Smokey.

SC of social media copy

Suggested Social Copy

To spread the word about Smokey Bear’s on social media, we have provided suggested copy to use with any of the campaign assets available on our campaign toolkit. 

SmokeyCostumeGuidelines

Smokey Bear Costume Guidelines

Follow these costume guidelines to make sure Smokey Bear is properly attired at all events.

WFP_Access

Access Ad Council PSAs

Learn to navigate the Ad Council’s website to order Smokey Bear PSAs for your local media outlets.