Campaign Background
Use these tools to help garner media and press coverage for the Wildfire Prevention issue.
Smokey Bear Campaign Fact Sheet
Use this fact sheet to reference key information about the Smokey Bear PSA campaign, including its background, target audience, and social media channels.
Smokey Bear Quick Facts
Use this fact sheet to reference quick facts pertaining to Smokey Bear’s appearance, history, and other FAQs about Smokey.
Suggested Social Copy
To spread the word about Smokey Bear’s on social media, we have provided suggested copy to use with any of the campaign assets available on our campaign toolkit.
Smokey Bear Costume Guidelines
Follow these costume guidelines to make sure Smokey Bear is properly attired at all events.
Access Ad Council PSAs
Learn to navigate the Ad Council’s website to order Smokey Bear PSAs for your local media outlets.