80th Birthday PSAs
Celebrate Smokey's 80th birthday with us and raise awareness of wildfire prevention. These PSAs are free and available for download.
To view and download all other available Smokey assets, including radio, print, and OOH, visit AdCouncil.org
Smokey Bear Coloring Pages
These temporary and fun takes on Smokey’s image reflect a variety of cultures and genres to teach students that no matter our background, or differences, we all have the personal responsibility to prevent wildfires.
80th Birthday Social Copy
To spread the word about Smokey Bear’s 80th birthday celebration on social media, we have provided suggested copy to use with any of the campaign assets available on our campaign toolkit or on AdCouncil.org.
80th Birthday Logo
Download the 80th Birthday logo for use in your outreach materials.
Explainer Posters
Download and share these informative posters on social media!
Smokey Bear Costume Guidelines
Follow these costume guidelines to make sure Smokey Bear is properly attired at all events
Printable Campfire checklist (English)
Download and print this English-language visual guide on campfire safety intended for children grades 6 - 8. This two page list includes instructions for safely creating a campfire and step by step instructions for putting it out.
Printable Campfire checklist (Spanish)
Download and print this Spanish-language visual guide on campfire safety intended for children grades 6 - 8. This two page list includes instructions for safely creating a campfire and step by step instructions for putting it out.
National Symbols Cache
Explore Smokey Bear merchandise at the National Symbols Cache. All materials ordered from the Cache cannot be resold, but must be given away.
National Association of State Foresters Store
Order Smokey Bear merchandise at the below link. None of the Smokey Bear materials sold in the State Foresters Store are eligible for resale.